PARIS–(BUSINESS WIRE)–Good Corp. (NYSE: PERF), the main synthetic intelligence (AI) and augmented actuality (AR) magnificence and vogue tech options supplier, as we speak introduced its collaboration with world journey retailer, Dufry, offering in-store and net make-up digital try-on for merchandise from 15 manufacturers. In London Heathrow, London Stansted, Manchester and Barcelona, it’s now attainable to attempt AR make-up merchandise from manufacturers reminiscent of Profit, Kylie Cosmetics, Guerlain, Huda Magnificence and extra. Dufry plans to carry Good Corp.-powered digital try-on purchasing experiences to extra airports sooner or later.
Empowering Retailers & Manufacturers to Join with Prospects and Create Omnichannel Purchasing Experiences
Since Good Corp. already works with over 500 manufacturers globally, manufacturers’ digital product SKUs could be simply deployed throughout factors of sale. Retailers can select the manufacturers they wish to work with and, pending model approval, simply implement the AI & AR-powered purchasing journey. As soon as retailers have established relationships with manufacturers, Good Corp. could make the SKUs out there to them. Good Corp.’s large information base of over 350k SKUs is a real asset for retailers prepared to supply digital try-on experiences to their customers.
“Our true worth for retailers is our capability to offer a whole lot of manufacturers’ digital SKUs to retailers wishing to interact with their customers wherever they’re,” defined Good Corp. Founder and CEO, Alice Chang “Our collaboration with the worldwide journey retailer Dufry permits us to additionally contact touring customers throughout their journey, be it on-line or offline. We consider that by partnering with journey retailers, our personalised & interactive digital options for magnificence & luxurious merchandise can assist the post-COVID restoration of the journey sector and produce vacationers the purchasing experiences of the longer term wherever they’re touring to.”
Bringing Personalised Purchasing to the Journey Retail Trade
Since vacationers sometimes have restricted time out there for purchasing, digital try-on options can assist provide personalised and environment friendly purchasing experiences to vacationers in a fraction of the time, resulting in elevated conversion charges and buyer quantity for airport retailers. As well as, since journey retail retailers usually carry a novel choice of merchandise which might be tailor-made to the wants and pursuits of vacationers, it is necessary for them to have the ability to attempt the merchandise on themselves to be sure that the merchandise, colours, fashions match them completely. With digital try-on options for make-up, skincare, eyewear, jewellery & watches, Good Corp. can assist the journey retail trade carry extra personalization to the desk, enhance customers satisfaction, and permit them to profit from the identical sort of service as they count on elsewhere.
Lee Adams, World Digital Sensible Retailer Head at Dufry continues: “We’re thrilled to offer our prospects this digital try-on software. Now we have been engaged on this collaboration with Good Corp. as a part of our digital technique to revolutionize the passenger expertise. This AI & AR-powered expertise types a seamless a part of the purchasing journey for our passengers, serving to them to simply select the merchandise which might be excellent from them, in addition to saving them time on the airport. We’re working with Good Corp. to proceed rolling out this new expertise throughout many extra of the 75 international locations the place we function, in addition to exploring new tasks for the longer term.”
Click on right here to expertise Dufry’s new digital try-on expertise on the UK Reserve & Gather web site: https://worlddutyfree.com/en/magnificence/beauty-tools/virtual-try-on
The digital try-on expertise can be out there at additional areas right here: https://www.shopdutyfree.com/en/
About Good Corp.
Good Corp. (NYSE: PERF) is the main SaaS AI and AR magnificence and vogue tech options supplier, devoted to reworking purchasing experiences by empowering manufacturers to embrace the digital-first world. By partnering with the most important names within the trade, Good Corp.’s suite of enterprise options ship synergistic, technology-driven experiences that facilitate sustainable, ultra-personalized, and fascinating purchasing journeys, in addition to equipping manufacturers with subsequent technology of client items. Good Corp. gives a complementary suite of cell apps, together with YouCam Make-up and YouCam Good, to offer a client platform to just about try-on new merchandise, carry out pores and skin diagnoses, edit pictures, and share experiences with the YouCam Group. To be taught extra, please go to PerfectCorp.com.
About Dufry
Dufry AG (SIX: DUFN), based in 1865 and headquartered in Basel, Switzerland, delivers a revolutionary journey expertise to customers worldwide by uniquely combining retail, meals & beverage and digital. Our firm addresses 2.3 billion passengers in additional than 75 international locations in 5,500 shops throughout 1,200 airports, motorways, cruise strains, seaports, railway stations and different areas throughout all six continents. With thetraveler at our core, we’re creating worth for all our stakeholders together with concession and model companions, workers, communities, and at last, our shareholders. Sustainability is an inherent factor of Dufry’s enterprise technique aiming for sustainable and worthwhile progress of the corporate whereas fostering excessive requirements of environmental stewardship and social fairness. To be taught extra about Dufry, please go to www.dufry.com